For over two decades, search engine optimization was the foundation of digital marketing for law firms. Build a strong website, publish authoritative content, earn quality backlinks, and the leads would follow. That model worked reliably for years. In 2026, it is breaking down. (more…)
Pay-per-click advertising has long been one of the most powerful tools in a law firm's digital marketing arsenal. In 2026, it is more sophisticated, more competitive, and more rewarding than ever. For mass tort, class action, and pharmaceutical liability firms in particular, a well-executed PPC strategy is not just a growth lever. It is a lifeline for consistent case acquisition at scale. (more…)
If your firm handles mass torts, class actions, or pharmaceutical liability litigation, you already know that speed matters. When a new tort emerges — a dangerous drug, a defective medical device, a toxic exposure — the firms that move fastest to capture claimants typically secure the best cases, at the lowest cost, with the least competition. Pay-per-click advertising is the tool that makes that speed possible. (more…)
The Abbery recently designed and launched JeepHybridBatteryLawsuits.com, a dedicated pay-per-click landing site built for the Dallas-based litigation firm Heygood, Orr & Pearson (HO&P). The site is purpose-built to connect Jeep 4xe owners with HO&P's legal team quickly, clearly, and on mobile, and represents exactly the kind of high-stakes PPC work The Abbery does best. The Litigation Jeep and its parent company Stellantis recalled Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe SUVs in November 2023 and September 2024 because of defects with the hybrid batteries in these models that have been linked to vehicle fires. In some cases, fires from battery pack issues occurred when the SUVs were parked and turned off. The recall acknowledged that some battery cells in the affected Wrangler 4xe models could short-circuit internally, creating a…
In little over a year since Open AI released its Chat GPT artificial intelligence software, AI has already had a significant impact on the digital marketing ecosystem, and the practice of digital marketing for lawyers. (more…)
Pay-per-click ads, also known as PPCs or paid search ads, can be a powerful tool in digital marketing for lawyers to generate leads and sign-up new clients. (more…)
The law firm of Soyars & Soyars recently unveiled a new website, Texarkana Personal Injury, which will serve as a landing page for upcoming pay-per-click campaigns in Google Ads and Facebook Ads. (more…)
The law firm of Hissey Mulderig & Friend has unveiled a redesigned version of its website focusing on the Camp Lejeune water contamination lawsuits. (more…)
