For over two decades, search engine optimization was the foundation of digital marketing for law firms. Build a strong website, publish authoritative content, earn quality backlinks, and the leads would follow. That model worked reliably for years. In 2026, it is breaking down. (more…)
For mass tort, class action, and pharmaceutical liability law firms, social media is no longer optional. It is a strategic channel that, when used correctly, accelerates claimant acquisition, strengthens your firm's authority, and feeds the SEO and Generative Engine Optimization (GEO) signals that determine whether prospective clients find you online. (more…)
Pay-per-click advertising has long been one of the most powerful tools in a law firm's digital marketing arsenal. In 2026, it is more sophisticated, more competitive, and more rewarding than ever. For mass tort, class action, and pharmaceutical liability firms in particular, a well-executed PPC strategy is not just a growth lever. It is a lifeline for consistent case acquisition at scale. (more…)
Artificial intelligence has moved from legal industry buzzword to everyday reality. According to a 2025 survey by MyCase, 85% of lawyers now use generative AI daily or weekly. Firms that haven't started exploring these tools risk falling behind competitors who are already using them to work faster, reduce overhead, and serve more clients. (more…)
At The Abbery, we work closely with our clients to develop content strategies that support long term visibility, authority, and audience engagement. One of the ways we accomplish this is through consistent publication of educational legal content across multiple platforms. (more…)
The way people find lawyers is changing faster than most firms realize — and the change is not coming, it has already arrived. Artificial intelligence is reshaping legal marketing from the ground up, and the firms that adapt now will have a significant head start on those that wait. Here is what is happening, what it means for your practice, and how The Abbery can help. (more…)
Mass tort litigation is one of the most demanding practice areas in American law. Your firm is simultaneously managing hundreds or thousands of claimants, monitoring rapidly evolving science, coordinating with co-counsel across multiple jurisdictions, and competing with well-funded firms for the same plaintiffs. (more…)
If your firm handles mass torts, class actions, or pharmaceutical liability litigation, you already know that speed matters. When a new tort emerges — a dangerous drug, a defective medical device, a toxic exposure — the firms that move fastest to capture claimants typically secure the best cases, at the lowest cost, with the least competition. Pay-per-click advertising is the tool that makes that speed possible. (more…)
Last month, Hissey Mulderig & Friend published a new blog post on its practice website about the ongoing litigation concerning meningioma brain tumors allegedly caused by the Depo-Provera birth control shot. (more…)
The Abbery recently designed and launched JeepHybridBatteryLawsuits.com, a dedicated pay-per-click landing site built for the Dallas-based litigation firm Heygood, Orr & Pearson (HO&P). The site is purpose-built to connect Jeep 4xe owners with HO&P's legal team quickly, clearly, and on mobile, and represents exactly the kind of high-stakes PPC work The Abbery does best. The Litigation Jeep and its parent company Stellantis recalled Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe SUVs in November 2023 and September 2024 because of defects with the hybrid batteries in these models that have been linked to vehicle fires. In some cases, fires from battery pack issues occurred when the SUVs were parked and turned off. The recall acknowledged that some battery cells in the affected Wrangler 4xe models could short-circuit internally, creating a…
